Deliveroo•24 days ago
Senior B2B CRM Executive
Recruiter Fit Breakdown & Candid Summary
1
Deliveroo is seeking a Senior B2B Marketing Operations Executive to join their Commercial Operations team in London.
2
The ideal candidate is hands-on with Salesforce Marketing Cloud, proficient in SQL, and experienced in designing CRM lifecycle programmes.
3
This role suits a technical marketer who thrives in a fast-paced, multi-channel B2B environment.
4
Candidates lacking enterprise marketing automation and SQL experience should not apply.
Role Responsibilities
- 1Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns from audience build to QA
- 2Design and continuously improve lifecycle programmes using performance data to iterate on messaging, cadence, and segmentation
- 3Build and maintain SQL-based audience queries, AMPscript personalisation, and HTML email templates within Salesforce Marketing Cloud
- 4Track and report on campaign and lifecycle performance metrics to provide clear recommendations
- 5Partner with stakeholders across Commercial, Content, and Data teams to scope and prioritise campaign requests
Skills Matrix
Must-Have Skills
Salesforce Marketing Cloud(SFMC)
SQL
HTML
AMPscript
CRM Marketing(Lifecycle Marketing)
Nice-to-Have Skills
No optional skills specified for this role.
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