Deliveroo•26 days ago
Senior Digital Marketing Specialist - Paid Social - FTC
Recruiter Fit Breakdown & Candid Summary
1
Deliveroo is seeking a Digital Marketing Manager on a 6-month fixed term contract for their London hybrid team.
2
The role focuses on end-to-end paid social and programmatic video campaign management, optimization, and attribution.
3
Ideal candidates possess direct DV360, Meta, and TikTok experience within consumer-facing or D2C environments.
4
Candidates seeking permanent roles or lacking hands-on ad tech and trafficking experience should not apply.
Role Responsibilities
- 1Manage end-to-end platform setup, activation, optimisation, and reporting for programmatic video and paid social across brand proposition and tactical camp
- 2Respond to briefs in collaboration with internal planning teams, forecasting audience reach and recommending channel strategies to meet commercial goals.
- 3Build and manage ad-serving tags, trackers, and CM360 trafficking processes to ensure accurate performance measurement and conversion tracking.
- 4Design and run A/B tests and brand lift studies to strengthen channel insights and systematically improve campaign efficiency.
- 5Deliver weekly performance updates and post-campaign analysis, translating complex metrics into actionable learnings for key internal and external stakehol
Skills Matrix
Must-Have Skills
DV360(Display & Video 360)
Meta(Facebook Ads)
TikTok(TikTok Ads)
CM360(Campaign Manager 360)
Paid Social
Nice-to-Have Skills
No optional skills specified for this role.
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