GTM Strategy & Operations Lead, Reseller Programs (EMEA)
Recruiter Fit Breakdown & Candid Summary
OpenAI is seeking a Reseller & Ecosystem Programs Lead to build out the ChatGPT Ads reseller program and go-to-market motions across EMEA.
The ideal candidate brings 10+ years of experience in partner strategy, channel/reseller programs, or GTM operations within digital advertising, adtech, or platform businesses.
This role suits strategic operators who excel at designing commercial models, cross-functional alignment, and scaling early-stage programs.
Candidates without domain experience in advertising ecosystems or building reseller programs from scratch are unlikely to succeed.
Role Responsibilities
- 1Design and build the ChatGPT Ads reseller program, including partner segmentation, eligibility criteria, commercial model, and operating model.
- 2Define the role of resellers and ecosystem partners across customer acquisition, activation, spend growth, and market expansion.
- 3Partner cross-functionally with Sales, Partnerships, Legal, Finance, Policy, Product, Marketing, and Customer Success to launch reseller motions.
- 4Design ecosystem acceleration programs that drive advertiser adoption, partner-sourced growth, activation, and retention.
- 5Develop reseller and partner incentive structures with clear eligibility, measurement, controls, ROI tracking, and guardrails.
- 6Monitor program performance and recommend whether to scale, refine, or sunset specific reseller and ecosystem motions.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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