Integrated Marketing Lead, Brand & Policy
Recruiter Fit Breakdown & Candid Summary
OpenAI is seeking an experienced Integrated Marketing Lead to manage policy- and reputation-focused campaigns nationally and locally.
The ideal candidate brings 12+ years of experience blending sophisticated brand marketing with deep expertise in public affairs, policy communications, and civic audience engagement.
You will collaborate extensively with cross-functional teams like Global Affairs, Communications, and Creative to translate complex AI topics into accessible narratives.
This role is not suited for junior marketers or those lacking experience navigating sensitive policy, infrastructure, and societal issues.
Role Responsibilities
- 1Lead policy and brand campaign strategy to address complex issues such as AI infrastructure, data centers, jobs, and youth safety.
- 2Build national paid-media campaigns and locally tailored efforts targeting policymakers, civic leaders, and the broader public.
- 3Manage the full campaign lifecycle from audience insights and creative development to execution, measurement, and optimization.
- 4Collaborate closely with internal teams including Global Affairs, Communications, Creative, Research, and Product.
- 5Partner with internal creative teams and external agencies to champion creative excellence while maintaining accuracy on sensitive topics.
- 6Establish clear campaign objectives and measurement plans to evaluate impact and drive continuous improvement.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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