Integrated Marketing Manager, Product & Model Launches
Recruiter Fit Breakdown & Candid Summary
OpenAI is seeking an Integrated Marketing Manager to drive strategy and execution for product, model, and research launches targeted at businesses.
The ideal candidate brings around 10+ years of experience in B2B product or integrated marketing, specifically with enterprise software, AI, cloud services, or developer tools.
This is a high-visibility, fast-paced hybrid role requiring strong cross-functional partnership across product, creative, and GTM teams in San Francisco.
Applicants should be comfortable navigating ambiguity, managing agency relationships, and translating complex technical capabilities into clear customer narratives.
Role Responsibilities
- 1Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
- 2Partner with Product, Product Marketing, and Research to understand updates, define target audiences, and shape positioning and narratives.
- 3Lead campaigns across creative, communications, customer marketing, developer marketing, growth, sales, and multi-channel media.
- 4Identify customer stories, product demonstrations, and creative concepts to make technical capabilities tangible for business audiences.
- 5Work with creative, media, and production agencies to develop briefs, evaluate ideas, and deliver strong campaigns.
- 6Manage campaign budgets, agency relationships, and media investments to support immediate announcements and long-term adoption.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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