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Plaid26 days ago

Partner Marketing Manager (AI & Financial Partners)

hybrid🇺🇸USSan Francisco, USsenior6–8 yrs exp

Recruiter Fit Breakdown & Candid Summary

1

This role is ideal for a seasoned B2B marketer with deep experience in partner or channel marketing, specifically within the tech or AI sectors.

2

The position requires a balance of strategic planning and hands-on execution, making it best suited for someone comfortable navigating complex stakeholder environments.

3

Candidates without a proven track record of managing joint GTM strategies or those lacking experience in B2B tech ecosystems will likely struggle to meet the high-impact expectations of this role

4

It is a senior-level individual contributor role that demands strong cross-functional influence and the ability to translate technical product value into partner-ready messaging.

Role Responsibilities

  • 1Develop and execute joint GTM strategies and co-marketing campaigns with strategic partners.
  • 2Create partner-ready enablement materials including decks, guides, and onboarding content.
  • 3Analyze campaign performance data to optimize ROI and report on partner channel impact.
  • 4Collaborate with internal teams including product marketing, partnerships, and communications to align on messaging.
  • 5Act as the primary marketing point of contact for partners in AI, Enterprise, and Credit segments.

Skills Matrix

Must-Have Skills

6 required
B2B Marketing(business-to-business marketing)
Partner Marketing(channel marketing)
Go-to-Market Strategy(GTM)
AI Industry Experience(artificial intelligence)
Stakeholder Management(cross-functional collaboration)
Content Creation(marketing collateral)

Nice-to-Have Skills

2 preferred
Fintech Experience(financial technology)
Data Analytics(performance measurement)
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