Digital Customer Success Campaign Manager
Recruiter Fit Breakdown & Candid Summary
This is a hands-on, mid-level program management role focused on driving customer lifecycle marketing and success operations in a fast-paced SaaS setting.
Ideal candidates will possess a blend of copywriting, data analysis, and cross-functional project management experience, specifically within PLG or customer success frameworks.
Proficiency in interpreting product usage data and running experiments is critical, as the role heavily relies on turning behavioral signals into actionable journey improvements.
Not suitable for traditional brand marketers lacking lifecycle focus, or candidates uncomfortable with heavy data interpretation and daily AI tool integration.
Role Responsibilities
- 1Design, launch, and continuously optimize digital customer journeys across onboarding, activation, adoption, expansion, and renewal.
- 2Develop targeted campaigns that guide users from trial to meaningful product adoption and identify next-step opportunities.
- 3Draft, edit, and optimize customer-facing email campaigns while integrating educational resources and digital experiences.
- 4Monitor campaign performance using engagement, retention, and usage metrics, applying experimentation and cohort analysis to drive improvements.
- 5Partner with Data, Analytics, Product, CS, and Marketing teams to build reporting dashboards and align program strategies.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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