Ashby•24 days ago
Marketing Strategy & Operations Manager
Recruiter Fit Breakdown & Candid Summary
1
This senior, hands-on individual contributor role requires 7+ years of experience in marketing strategy and operations.
2
The ideal candidate is comfortable owning the full technical stack, defining KPIs in ambiguous environments, and partnering closely with marketing leadership.
3
This position is not a fit for candidates seeking a large team to delegate execution to, or those who prefer focusing on a single channel over the full infrastructure.
Role Responsibilities
- 1Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpo
- 2Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness.
- 3Develop and implement data governance frameworks to maintain high-quality marketing data and ensure compliance with GDPR and CCPA regulations.
- 4Act as the dedicated subject matter expert overseeing lead management processes, automation rules, and technical implementations.
- 5Collaborate with Systems and Tooling teams to evaluate, recommend, and improve the existing marketing tech stack.
Skills Matrix
Must-Have Skills
Marketing Operations(Marketing Ops)
SQL
Marketing Automation
HubSpot
Google Analytics
Data Governance
Lead Attribution
Nice-to-Have Skills
Looker
Heap Analytics
Project Management
API Integrations
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