Marketing Strategy & Planning Manager
Recruiter Fit Breakdown & Candid Summary
This is a high-autonomy, individual contributor role for a seasoned marketing operations professional who thrives in ambiguous environments.
The ideal candidate is a 'full-stack' operator comfortable with both high-level strategy and deep-in-the-weeds technical execution.
Candidates who prefer delegating tasks, managing a team, or focusing on a single marketing channel will not be a fit.
This role requires a strong technical background in SQL and marketing automation, as you will be the sole dedicated marketing ops hire.
Role Responsibilities
- 1Implement and maintain marketing campaign tracking, UTM parameters, and lead source attribution in HubSpot.
- 2Design and execute complex marketing automation workflows and lead management processes.
- 3Build and maintain dashboards for SEO, website analytics, and campaign performance metrics.
- 4Develop data governance frameworks and ensure compliance with GDPR and CCPA.
- 5Collaborate with Revenue Operations and Systems teams to optimize the marketing tech stack.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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Grounded Observations to Note
Individual Contributor expectation
"this is a hands-on, individual-contributor seat with no marketing ops team beneath you"
Ambiguity
"You do your best work when requirements are fully specified, rather than when you need to diagnose ambiguous problems and set the KPIs yourself"
Ready to submit your application?
Apply directly on Ashby's official job portal.