Principal Product Marketing Manager, Brand Narrative & Keynote
Recruiter Fit Breakdown & Candid Summary
Ashby is seeking a Principal PMM to own the company's brand narrative, overarching messaging frameworks, and annual keynote presentation.
This is a high-visibility, senior individual contributor role working closely with the CEO, with expectations to eventually build and grow a team.
Ideal candidates bring deep experience in product marketing, brand marketing, or content/communications leadership, combined with first-principles thinking and exceptional writing skills.
Those who prefer purely execution-focused tasks or lack experience translating complex product visions into compelling customer-facing narratives should not apply.
Role Responsibilities
- 1Own the differentiation story at the company level, ensuring a consistent message across all segments.
- 2Maintain a scalable messaging framework that feeds into go-to-market campaigns and other teams' work.
- 3Conduct customer research, listen to calls, and engage with customer-facing teams to keep messaging grounded.
- 4Own the narrative arc for Ashby's annual keynote, partnering directly with the CEO.
- 5Drive segment-specific narrative and content for startup and lower mid-market audiences.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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Apply directly on Ashby's official job portal.