Ashby•23 days ago
Senior Marketing Manager, Enterprise ABM EMEA
Recruiter Fit Breakdown & Candid Summary
1
Ashby is seeking a Senior Marketing Manager to lead enterprise Account-Based Marketing (ABM) for the EMEA region.
2
The ideal candidate is a first-principles thinker who prioritizes meaningful engagement over generic playbooks and balances data with strong creative taste.
3
You will partner closely with Sales and Revenue Operations to build target account lists, execute creative campaigns, and manage agency partners.
4
This role is not for candidates who rely solely on single intent-data tools or lack a balance between strategic planning and hands-on execution.
Role Responsibilities
- 1Partner to define the EMEA enterprise ABM strategy and coordinate multichannel marketing efforts with Sales counterparts.
- 2Research and build prospect journey maps for target accounts, developing messaging and creative alongside product marketing and content teams.
- 3Work with sales and revenue operations to build, measure, and refine target account lists and cohorts.
- 4Manage agency partners, such as gifting agencies, to execute campaigns quickly and effectively.
- 5Execute strategic activities including dinners, activations, conference events, and custom campaigns.
- 6Apply experimentation frameworks to run short sprints and localize content and campaign strategy for European markets.
Skills Matrix
Must-Have Skills
Account-Based Marketing(ABM)
Demand Generation
B2B Marketing
Enterprise Marketing
Go-to-Market Strategy(GTM)
Nice-to-Have Skills
AI Tools
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