Instacart•13 days ago
Associate Manager, Influencer Marketing
Recruiter Fit Breakdown & Candid Summary
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This role is ideal for a mid-level influencer marketing professional with an existing network of creator and talent agency relationships who wants to build a scalable creator program at a major t
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Standard role matching posting requirements.
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Standard role matching posting requirements.
Role Responsibilities
- 1Establish and manage a consistent pipeline of 6–12 creator partnerships per month across Instagram, TikTok, YouTube Shorts, and emerging platforms.
- 2Leverage an established network of creators, talent managers, agents, and influencer agencies to secure effective negotiations and long-term partnerships.
- 3Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking.
- 4Establish clear measurement and reporting practices to optimize future creator investments.
- 5Partner cross-functionally with Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, and Legal teams.
Skills Matrix
Must-Have Skills
Influencer Marketing(creator partnerships)
Relationship Management(talent management)
Contract Negotiation(negotiations)
Budget Management
Social Media Platforms(Instagram)
Nice-to-Have Skills
No optional skills specified for this role.
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