Campaign, Programs and Events Manager - GCC Programs
Recruiter Fit Breakdown & Candid Summary
This role is ideal for a seasoned B2B enterprise software marketer with 8-10+ years of experience leading field marketing, campaigns, and events.
The position requires close cross-functional collaboration with sales, partner, and education teams to drive pipeline and market awareness in India.
Candidates should have hands-on execution skills, strong project management abilities, and familiarity with marketing tools like Salesforce and Marketo.
Those without enterprise SaaS marketing experience or a background in managing regional tech events and vendor budgets should not apply.
Role Responsibilities
- 1Lead and execute Go-to-Market strategies and integrated marketing programs including multi-channel campaigns and events of all sizes.
- 2Collaborate with partner, education, and account-based marketing teams to drive customer engagement and market awareness in India.
- 3Maintain direct alignment with Sales and SE teams for pre/post-event communications and marketing-driven campaigns.
- 4Run large-scale and short-format in-person and virtual programs for skills development.
- 5Manage campaign budgets, vendor onboarding, purchase orders, and invoice processing.
- 6Define metrics, track program results, evaluate campaign impact and ROI, and report performance regularly.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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