Principal Product Marketing Manager, API
Recruiter Fit Breakdown & Candid Summary
Synthesia is seeking its first Principal Product Marketing Manager dedicated to the API to build the GTM motion from scratch.
This is a high-ownership role requiring a hacker mentality, technical fluency with APIs, and deep familiarity with generative AI video tools.
Ideal candidates will have proven enterprise product marketing, growth, or developer marketing experience and thrive in an unstructured, foundational environment.
Those who prefer established playbooks, lack hands-on API experience, or are uncomfortable shaping strategy with senior stakeholders should not apply.
Role Responsibilities
- 1Build the API go-to-market motion from scratch.
- 2Set foundational product positioning for the Interactive Avatar API.
- 3Write developer-facing messaging and content.
- 4Stand up the product launch process.
- 5Define and execute strategies to reach and win developers.
Skills Matrix
Must-Have Skills
Nice-to-Have Skills
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